PROJECT: READING TERMINAL MARKET AVENUE D REVITALIZATION
LOCATION: PHILADELPHIA, PA
The project created more retail space (additional revenue stream), improved the customer experience by adding new toilet rooms and consolidated the management functions into a central administration area. The total square footage involved totaled approximately 25,000 square feet.
The plan created valuable additional retail space by “re-aligning” the meandering Avenue D aisle and by relocating much of the cold storage to the basement. These two moves freed space for new vendors and allowed for a large portion of the floor area to be allocated for new toilet rooms. The plan conceived allowed phasing for much of the work, so that new toilet rooms were constructed and operational prior to the old being demolished.
In addition to the realignment of Avenue D, additional goals of the project were to create Veteran tenants. The Spice Terminal, L. Halteman Family Country Foods, Flying Monkey Bakery, Spataro’s and DiNic’s moved to new spaces to accommodate up to five brand new vendors. Partner Michael Brahler was project architect and manager of this project while with Friday Architects.